Freight shipping is not the same as it was 10 years ago. Almost everything is moving faster, and long-standing assumptions about freight no longer reflect what’s possible.
Myths around speed, tracking capabilities, and shipment management can quietly limit efficiency and slow business momentum. The good news? Rethinking how we help you make freight work can open the door to new opportunities to scale with confidence.
In this post, we’ll break down some of the most common logistics misconceptions and dispel them to help you ship smarter, stay agile, and keep moving forward.
Myth: Faster freight shipping is always better.
Reality: The best shipping solution balances speed, cost, and reliability.
Speed often takes the freight spotlight. While fast transit times are important freight promises, they’re only part of the picture.
“Be careful with guarantees,” says Abel Guillen, Head of Amazon Freight Inbound Account Management. “If someone can guarantee delivery, that is great, but my next question would be ‘what happens when something goes wrong?’ Do they have a dedicated 24/7 support? Real time tracking? Flexibility to recover shipments quickly?”
A provider who delivers consistent service and dependable performance often brings more value than one focused solely on shipment speed.
At Amazon Freight, we work to help our customers strike a balance between speed, transparent cost, and reliable service. We’ll work closely with you to define what’s most important to your business and leverage our freight network to deliver the best solution for you. In other words, we’ll help you choose the right speed for measurable impact on your bottom line.
Myth: Only large companies leverage the benefits of connected shipping networks.
Reality: The Amazon network is designed to grow with any business.
Small businesses get small freight benefits, right? Wrong. With Amazon Freight, any business can access the innovative Amazon transportation network and all the advantages that come along with it.
Whether you’re expanding into new markets or seeking greater predictability in your freight operations, tapping into our broad network can reduce risk and open the door to new opportunities. The key to accessing these benefits, no matter how much you ship, is working with a provider whose infrastructure is designed to flex and scale with you.
Myth: I have to wait for my rep to adjust shipping schedules, lanes, or volumes.
Reality: The right freight provider offers tools and support that simplify changes.
In the past, even a small freight update meant waiting for a callback or juggling emails that pulled attention away from the workday. That meant you could end up waiting hours or even days to adjust a shipping schedule, when time is of the essence.
Amazon Freight is making things easier. We know your freight is a revolving door. Volumes shift, schedules change, and business depends on how fast you can adjust. That’s why we offer a self-service online portal that lets you make essential changes in just a few clicks. The team behind the portal is always listening to customer feedback to make it an even better tool.
Myth: Visibility stops once your freight is picked up.
Reality: Advanced tech delivers end-to-end tracking you can trust.
For a long time, limited visibility after pickup was just part of shipping. Updates were infrequent, ETAs were uncertain, and teams were stuck reacting rather than planning. Fortunately, those days are behind us.
Amazon Freight uses advanced technology to provide clear, reliable tracking information throughout the shipping journey. Easily accessible in your online account, these shipment updates deliver the details needed to keep business moving.
Myth: Switching freight providers is complicated and disruptive for small businesses.
Reality: The right provider simplifies onboarding with minimal disruption.
Switching freight providers is a big change, but it doesn’t have to slow you down.
At Amazon Freight, we’re all about driving efficiency for our shipping customers. Expect less friction when switching to our services, starting with a simplified onboarding process that gets you on the road faster. Our dedicated account managers are committed to your success from start to finish and will work to help you avoid unnecessary disruptions.
How Amazon Freight helps businesses excel
The best way to bust a logistics myth is to work with the right freight provider. Amazon Freight helps businesses break through outdated assumptions by offering:
- A wide, reliable network that scales with your needs
- Predictable, transparent service you can count on
- Self-service online tools that give shippers greater control and visibility
- Flexible capacity and service options to keep your freight moving
- 24/7 customer support
Ready to move past the myths? Create your shipper account today to book your first load.
